Jörg Blumtritt
Joerg Blumtritt is founder and CEO of Datarella, a computational social science start-up, delivering mobile analytics, self-tracking solutions, and data science consulting.
After having graduated in statistics and political sciences with a thesis on machine learning, he started working as a researcher in behavioural sciences, focused on nonverbal communication. Projects had been funded by EU commission, German federal government and the Max-Planck-Society. He subsequently ran marketing and research teams for TV-networks ProSiebenSat.1, RTL II and magazine publisher Hubert Burda Media, introducing new qualitative methods like Netnography (< interNET ethNOGRAPHY) into media research. As European Operations Officer at Tremor Media, Joerg was in charge of building this New York based video ad-networkâs European enterprises. Recently he had been working as managing director of MediaCom Germany.
He is founder and chairman of the German Social Media Association (AG Social Media) and is co-author of the Slow Media Manifesto. Joerg blogs about Media at , about Big Data and the future of social research at , and about The Quantified Self at .