Content Strategy Forum Conference 2014 Frankfurt, 1-3 July

Why you should come?

When Tim Berners-Lee invented the World Wide Web and Marc Andreesen and Eric Bina developed Mosaic, the first popular Web browser some 20 years ago, no one knew it would also mark the beginning of a fundamental change of corporate communications and marketing. The task to reach a defined target audience — for a long time a question of big media spendings — has turned into a fight for the attention of a very selective and active audience. With every Google update and the increasing popularity of social networks, the importance of useful and engaging content also rises.

Today content plays a major role in marketing, corporate communications, sales, employer branding, e-commerce, and knowledge management. In the digital world content has become the primary interface between companies, institutions and organisations, and their stakeholders. The possibilities are endless but so are the challenges.

Will ultra-high-speed computers and intelligent algorithms soon take over the work of copywriters and Big Data dominate creativity? What do we require to develop, distribute and govern content, which helps us to reach our objectives? How can we efficiently use the content we already have? Which skills do we need to manage content-driven communication projects? What will the future of digital communications look like and which role will marketing, PR, design, web development, usability and information architecture play?

To answer those and further questions, more than 250 professionals from all over the world will meet in Frankfurt am Main, Germany, for the Content Strategy Forum Conference 2014 from 1- 3 July. They will travel to the city on the Main River from the US, Canada, the UK, France, The Netherlands, Germany, Austria, Switzerland and many more countries.

Join us to exchange ideas and experiences with leading experts about the future of digital corporate communications, marketing, design and web development.

How do I convince my boss?

Content has undeniably taken the world of communications and marketing by storm. But is there also substance to the hype? No surprise here: We say yes. But what really should convince your boss is that, at CSF2014, you will get to know the whys and hows of successful projects and learn how to make content strategy work for your company or organisation.

Putting substance to the hype

In the digital world, content is one of your most valuable assets, no matter whether you're working for a commercial enterprise, a public institution, an association, a non-profit organisation, or an agency. Content strategy makes sure your content marketing and e-commerce efforts are returning more over a longer period of time. It also helps you to break up content silos within your organisation, improve internal communications, and lower costs for training and customer support.

A unique program

Some of the most experienced professionals from 20+ countries will share their insights and learnings from successful content strategy projects with you. All speakers are participants as well. We don't have fly-in superstars who will leave right after their talks, but people who have a keen interest in the ideas you bring to the table.

Check out the conference program.

Check out the workshop program.

See who will be speaking.

A thriving community

As a participant you also join a rapidly growing international community. The moderated Google+ Group of the already has more than 4,000 members, and on LinkedIn even more than 15,000 professionals have joined the .

All in all, you can be sure to leave Frankfurt with a head full of fresh ideas and a clear sense on how to put them to work for your specific content challenge, making your participation a valuable investment.