We've spent the budget, now what? - Learnings from a B2B-focused web magazine that came to a grinding halt
Sometimes, a good idea doesnât live up to its promise. At least not right away. This talk by Frankfurt-based communications consultant Tapio Liller will deal with the pitfalls, barriers and fails of a web magazine project his agency Oseon devised and created for a US software company. Attendees will learn why traditional PR agency budgeting wonât suffice, what happens when you rely on organic traffic for a special-interest topic and why you should be ready to answer the ROI question.