"Inside the content machine" â managing and driving social at Salesforce events
Content plays a crucial role at a major and industry-wide renowned IT event like the "Dreamforce" by salesforce.com in San Francisco. The German Social Media Team of salesforce.com tested this out in November 2013 and produced live-blogs from the event for the audience at home. The next challenge will be the organization of the Salesforce1 Tour in Munich. The presentation will focus on these experiences and discuss the dos and dont's of live content production from a personal perspective.